Question: What are competitive metrics?
- These are 3 proportional indicators that add up to 100% and measure the percentage of impressions that your campaigns are gaining or losing in order to improve their performance based on them.
- These are 3 indicators that show how many sales were generated by advertising.
- These are numerical values that show the performance of a campaign through the number of clicks obtained per ad.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Performance: Product Ads” page.
