Question: What are two reasons advertisers should consider engagement when marketing apps?
- A significant percentage of app users churn after three months.
- Apps can be accidentally uninstalled.
- Users who haven’t yet downloaded an app might need extra incentive.
- Some users download apps and then forget about them.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.
