Question: What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.)
- Some users download apps and then forget about them.
- A significant percentage of app users churn after three months.
- Apps can be accidentally uninstalled during operating system updates.
- Those who haven’t yet downloaded an app might need extra incentive.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.
