What does ASP (Additional Spend Potential) represent in Amazon DSP?

Question: What does ASP (Additional Spend Potential) represent in Amazon DSP?

  • The projected spend for the next month
  • The actual spend of the campaign to date
  • An incremental budget value that can be added while maintaining 100% end-of-flight delivery

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.

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