Question: What does brand safety mean in programmatic advertising?
- It is the agencies’ action seeking that the clicks and impressions of their ads come from real users and not from bots.
- It means that the ads appear on safe sites that will not damage your reputation or pose a danger to your image.
- It means that brands and agencies better understand how their advertising investment is distributed in order to make better decisions.
- All are correct.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Programmatic: Audience Deals” page.
