Question: What does LTV measure?
- LTV is the predicted revenue that one customer will generate throughout their relationship with a company.
- LTV is a quick indicator of a customer’s value relative to how much it costs to earn them.
- LTV is a marketing metric that measures the percentage of website visitors or users who complete a desired action, such as making a purchase.
- LTV is a metric that refers to the amount of money an advertiser pays for each click on their advertisement.
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