Question: What does return on investment (ROI) refer to?
- The percentage of clicks that result in the desired action.
- The percentage of viewers who clicked a link.
- The profit generated relative to the total amount of money put in the program.
- The gross revenue generated by every dollar of advertising spend.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Getting Started with Influencer Partnerships – Certification Path” page.
