What happens if an advertiser’s bid isn’t the highest in a private auction?

Question: What happens if an advertiser's bid isn't the highest in a private auction?

  • The advertiser still receives half the deal impressions.
  • The advertiser automatically wins the auction.
  • The advertiser with the highest bid wins all the impressions.
  • The deal is automatically canceled for the advertiser.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Display & Video 360” page.

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