Question: What is a best practice to limit attribution discrepancies?
- Create a separate ad account just for iOS14+ campaigns.
- Rely on one model as the single source of truth.
- Use lookback windows specific to each model.
- Prioritize retargeting audiences for Dynamic Ads campaigns.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Snapchat Ads Manager Campaign Optimization” page.
