Question: What is a difference between audience marketing and search marketing?
- Audience marketing tells Microsoft Advertising what kind of people you want to see your ads.
- With audience ads, you decide which keywords you want your ads to appear for.
- Search marketing uses a CPM (Cost per mille) model.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Display & Video Certification” page.
