Question: What is a DMP?
- It is a platform that allows advertisers and agencies to automate the purchase of ads, assesses their individual features, and makes an offer.
- It is a platform that stores and manages all kinds of data and transforms it into useful information to segment advertising campaigns.
- It is a platform that allows publishers to automatically sell ad impressions, maximizing the prices they can charge for them.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Programmatic: Audience Deals” page.
