Question: What is an A/B test in the context of PPC advertising?
- Comparing different ad variations’ performance
- Analyzing budgets
- Ad auditing and benchmarking
- Advertiser/browser interaction
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions” page.
