Question: What is “automated buying” in programmatic advertising?
- It is the advertisers’ possibility of accessing a limited inventory (advertising spaces) without having to buy it manually.
- It is the ability of websites to sell their digital inventories without the need for intermediaries.
- It is the ability to sell and buy digital inventory (advertising space) through technology.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Programmatic: Audience Deals” page.
