What is Product Ads’s conversion attribution window, that is, how long do you have to make the purchase after clicking on Product Ads?

Question: What is Product Ads’s conversion attribution window, that is, how long do you have to make the purchase after clicking on Product Ads?

  • It is a 30-day period in which the platform will register that a sale has been made through the ads.
  • It is a 7-day period in which the platform will register that a sale has been made through the ads.
  • It is the average time between the first click of the users and the day on which the sale actually occurs.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Performance: Product Ads” page.

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