What is the “assisted sales” metric?

Question: What is the “assisted sales” metric?

  • These are the sales that were made thanks to the recommendations in product reviews.
  • These are the sales that were made from the attribution window when users clicked on an ad and bought the product featured on that ad.
  • These are the sales that were made from the attribution window when users clicked on an ad but then bought another product from the same seller.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Performance: Product Ads” page.

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