Question: What is the difference between primary and secondary keywords?
- Primary keywords must be single words, while secondary keywords are always phrases
- Primary keywords are only used by large companies, while secondary keywords are for small businesses
- Primary keywords are the main focus terms, while secondary keywords are related but more specific variations
- Primary keywords cost more in paid advertising than secondary keywords
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Keyword Research Essentials with Semrush” page.
