Question: What is the primary benefit of the real-time capabilities of a demand-side platform (DSP) in programmatic advertising?
- The large volume of bid requests processed by the DSP from a single inventory source
- The ability to serve ads based on algorithms that target audiences on a one-to-one basis
- The efficient allocation of advertising budgets across a single ad exchange and SSP
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
