Question: What is the primary focus of Performance+ for endemic advertisers?
- Uses machine learning to maximize reach and frequency goals while showing ads to brand-engaged users across premium streaming and display inventory
- Uses AI-powered technology to increase ROAS by serving ads to users most likely to convert across Amazon and third-party websites, using unique shopping signals
- Uses automated bidding strategies to improve campaign performance through real-time optimization of audience segments and contextual targeting parameters
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.
