Question: What is the primary purpose of a demand-side platform (DSP)?
- To provide automated, centralized media buying from multiple ad exchanges and supply-side platforms
- To enable advertisers to bid on and execute ad buys across a single ad exchange
- To determine audience segments and content to target for advertising campaigns
or
- To provide automated, centralized media buying from multiple ad exchanges and supply-side platforms (SSP)
- To determine audience segments and content to target for advertising campaigns
- To enable advertisers to bid on and execute ad buys across a single ad exchange
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
