What mechanism helps to prevent bias when using LinkedIn’s experimentation tools?

Question: What mechanism helps to prevent bias when using LinkedIn’s experimentation tools?

  • Minimum audience sizes
  • Splitting audiences randomly into two groups
  • Collecting statistical data

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.

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