Question: What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?
- Abandoning the community idea altogether
- Reducing the scale of the community
- Aligning with or partnering with existing communities
- Paying influencers to run the community
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Social Media Marketing Certification II” page.