Question: What should you keep in mind when selecting events to measure in a Google App campaign?
- Pick an event with low value that happens on a very significant basis.
- Pick an event with significant value, regardless of how often it occurs.
- Pick an event that can be compared against similar apps.
- Pick an event that matters to your business and occurs frequently.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.
