Question: What streaming trend should YouTube advertisers be most aware of?
- They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
- They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
- They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
- They should be aware that people are switching between the many streaming services available and have shorter attention spans.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
