Question: What type of platform should a brand or agency hire to run its Audience Deals campaign?
- A DMP (Data Management Platform).
- A DSP (Demand Side Platform).
- An SSP/Exchange (Supply Side Platform).
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Programmatic: Audience Deals” page.
