Question: What will measuring the unique reach and frequency in your awareness Video campaign tell you?
- It will allow you to see the terms people were searching for when seeing your ads.
- It will show you how many ads served to people and how many times, across devices and formats.
- It will measure lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
- It will evaluate media efficiency, since it measures the share of impressions that the user may have a chance to see.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
