Question: What's a best practice an advertiser can adopt after setting up a Discovery ads campaign?
- Wait two or three weeks before making any changes to their bidding strategy.
- Adjust their bidding strategy every three days until campaign performance is steady.
- Follow up immediately with a campaign to re-engage previous site visitors using custom groups.
- Merge Discovery campaign reports with other Google properties.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.