What’s a conversion rate?

Question: What’s a conversion rate?

  • The percentage of successful deliveries post-send
  • The percentage of emails that are undelivered and returned to the sender
  • The percentage of recipients who clicked a link in your email out of those who opened it
  • The percentage of email recipients who completed the desired action after clicking on a link within the email

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “HubSpot Email Marketing” page.

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