What’s the advantage of identifying app users with high lifetime value in a Google App campaign?

Question: What’s the advantage of identifying app users with high lifetime value in a Google App campaign?

• Proactively target an audience with most-engaging video assets.
• Focus marketing efforts only on those users who are already engaging with an app regularly.
• Send push notifications to high-value users, reminding them to use an app.
• Focus marketing strategies on similar users who bring long-term value to a business.

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