Question: What's the value of measuring unique reach and frequency in an awareness Video campaign?
- It evaluates media efficiency, since it measures the share of impressions that the user may have a chance to see.
- It shows how many ads served to people and how many times, across devices and formats.
- It lets you see the terms people were searching for when seeing your ads.
- It measures lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
