Question: When analyzing the relationship between frequency and purchase rate, what actionable insight can you leverage for campaign optimization?
- Removing the frequency cap because more impressions always leads to more conversions
- Setting the frequency cap to maximize reach
- Setting the frequency cap to maximize purchase rate while limiting waste or over delivery
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Marketing Cloud Certification” page.
