Question: When comparing the effectiveness of Mercado Ads in running branding campaigns with other media in the on-line industry, which of the following statements is true?
- The effectiveness depends on the strategy; traditional communication media are usually 17% more effective.
- It provides an environment with a purchase mindset in 45% of the cases.
- It is highly effective in increasing the purchase intention by 78%.
- It is 2.4 times more effective than other media in the industry.
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