Question: When researching a journalist before adding them to your media list, which of the following is the most important thing to check?
- Their social media follower count
- Whether they have responded to PR pitches in the past
- Whether their recent articles cover the topic you want to pitch
- How many outlets they currently write for
Explanation:
The course emphasizes that before adding a journalist to your media list, you should confirm that they actually write about the topic or industry related to your pitch. Reviewing their recent articles ensures your outreach is relevant and increases the likelihood of coverage.
The transcript explains that you should check journalists’ profiles and recent articles to verify they cover the topic you plan to pitch before adding them to your list.
The other options are incorrect because:
- Past PR responses are not discussed as a key criterion.
- Number of outlets is not the main deciding factor.
- Social media follower count is not part of the recommended evaluation process.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI PR Toolkit Crash Course” page.
