Question: When reviewing your media monitoring results, what can you use sentiment filters for?
- To identify which journalists responded positively to your pitch emails
- To see whether brand mentions across news and blogs are positive or negative
- To filter out mentions that were generated by your own outreach campaigns
- To sort brand mentions by the AI trust score of the outlet they appeared in
Explanation:
Sentiment filters in media monitoring help you analyze the tone of brand mentions, allowing you to quickly understand whether coverage is positive, negative, or neutral. This helps evaluate public perception and the impact of your PR efforts.
The course explains that within media monitoring you can filter mentions by sentiment (positive or negative) and analyze mentions over time and across sources.
The other options are incorrect because:
- Sentiment filters do not track journalist email responses.
- They do not remove outreach-generated mentions.
- They are unrelated to AI trust scores.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “AI PR Toolkit Crash Course” page.
