When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

Question: When setting up a bid strategy in Search Ads 360, your customer's main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

  • Conversion delay
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)
  • Learning period

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Search Ads 360” page.

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