Question: When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?
- You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
- You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
- You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
- You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
