Question: When should an advertiser consider using bid modifiers?
- When they want to reduce manual control over bidding
- When they want Amazon DSP to automatically optimize bids for standard campaign goals
- When they have additional data not available to Amazon DSP that informs the value of impressions
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.
