Question: When you're using Performance Planner, which two options are recommended best practices to follow? Choose two.
- Create an 18-month plan across all campaign types: Search, Shopping, Local, Display, Video, Performance Max, and App.
- Once you have an 18-month plan, check in each month or quarter to make sure you can implement your plan based on the past seven to 10 days.
- Optimize your campaigns by viewing your keyword report on a regular basis and adding negative keywords.
- Drive consistency and a uniform message by keeping your headlines similar across the campaign.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.
