Question: Which best describes the “lead-in” stage for a bid calendar for a high traffic event?
- Occurring 2-4 weeks after the Day-of, gradually ease off bids during this phase.
- This stage includes the actual event days, such as Prime Day, Black Friday, or Cyber Monday. Bids may peak during this period to maximize visibility and engagement.
- Begins 2-4 weeks prior to the day-of. Gradually increase bids as you approach the day-of phase.
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