Which metric would best reflect success in driving conversion?

Question: Which metric would best reflect success in driving conversion?

  • Detail page view rate
  • Purchases
  • Impressions

or

  • Detail page view rate
  • Impressions
  • Return on Ad Spend (ROAS)

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.

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