Question: Which of the following best describes rule-based audiences?
- Audiences used to help reach new audiences who are likely to be interested in your business because they’re similar to your existing audiences
- Audiences from an advertiser’s data management platform
- Audiences based on Amazon shopping and ad engagements that can be combined with first-party signals
or
- Audiences used to help reach new audiences who are likely to be interested in your business because they’re similar to your existing audiences
- Audiences from an advertiser’s data management platform
- Audiences based on Amazon shopping and ad engagements that can be combined with Amazon exclusive signals
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.
