Question: Which of the following best describes Performance+ audiences?
- Audience segments based on demographics
- Audience segments based on detail page views and keyword searches
- Goal-based, predictive-audience segments created by matching conversions to Amazon first-party shopping and entertainment signals
or
- Goal-based, predictive-audience segments created by matching conversions to Amazon exclusive shopping and entertainment signals
- Audience segments based on detail page views and keyword searches
- Audience segments based on demographics
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
