Question: Which of the following best describes “keyword targeting”?
- Match an exact word, broad match, or phrase to help make sure your ads only appear in relevant shopping queries
- Assess the estimated number of customers engaged, or not engaged, with your brand on Amazon and across thousands of apps and websites at each stage of the customer journey
- Target by category or product through grouping ASINs by similarities, targeting similar or related products
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Video Ads Certification” page.
