Which of the following best describes invalid traffic for Amazon DSP campaigns?

Question: Which of the following best describes invalid traffic for Amazon DSP campaigns?

  • The context within which the ad appears
  • The practice of filtering out egregious content that does not meet the content adjacency policy
  • Fraudulent, involuntary, non-human, duplicate, or otherwise illegitimate as defined in the Media Rating Council’s (MRC) IVT guidelines

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.

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