Question: Which of the following best describes asset-based creative (ABC) for display ads?
- Allows advertisers to promote the products they sell on Amazon.com using in-feed native or size responsive ads. The ad experience is constructed using ASIN details from the product detail page.
- Traffics shoppers to an Amazon store page and uses only advertiser’s uploaded ad components to create in-feed native or responsive standard display.
- Traffics ad viewers to any website and uses advertiser’s uploaded ad components or responsive standard display ads.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
