Which of the following is a best practice for budget optimization to help maximize delivery and performance?

Question: Which of the following is a best practice for budget optimization to help maximize delivery and performance?

  • Opt out of short flight campaigns from budget optimization
  • Mix line items with ASAP pacing profile in the same campaign with line items that have other pacing profiles
  • Use line item’s projected spend to identify important tactics that are likely to underdeliver and open up their targeting settings or increase maximum average CPM

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.

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