Question: Which of the following is an example of something you want to avoid when building your CTA?
- Having a colorful button that stands out
- Keeping instructions simple, clear, and brief
- Multivariate testing with indirect and direct suggestions
- Surprising readers by linking to an unexpected destination
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Email Marketing Assessment” page.
