Question: Which of the following is NOT a true statement?
- The majority of programmatic ads are purchased using a CPM or dCPM model.
- The buying process for programmatic advertising is automated.
- Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
- Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
