Which of the following metrics is a common creative test success criterion that can indicate how often people click on your ad after seeing it?

Question: Which of the following metrics is a common creative test success criterion that can indicate how often people click on your ad after seeing it?

  • Impressions
  • Conversion Rate (CVR)
  • Reach
  • Clickthrough Rate (CTR)

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Reddit Ads Creative Micro-certification” page.

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