Question: Which of the following questions might you ask yourself in order to establish what is important while evaluating lead quality? Select five.
- What is the minimum criteria a lead must pass to become a customer?
- How long is the sales cycle of a valuable lead vs. a low-scoring lead?
- What does a successful customer journey look like?
- How can I reduce my cost per lead?
- What qualities do your current customers have in common?
- What is the lifetime value or average spend of a valuable lead?
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