Which of the following statements about AMC lookalike (LAL) audiences is false?

Question: Which of the following statements about AMC lookalike (LAL) audiences is false?

  • AMC LAL audiences are often a fit for prospecting tactics
  • AMC LAL features are identical to Amazon DSP LAL features
  • The seed for the AMC LAL audience is composed using AMC SQL
  • The seed for the AMC LAL audience is composed using AMC SQL

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Marketing Cloud Certification” page.

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